Hunarmand Marketing Thesis Campaign

This branding campaign was part of a larger honors thesis I completed for the DBU Honors program. I was assigned to find a social issue in another country and propose a solution through an integrated social campaign based on academic research.

My proposal addressed the socioeconomic challenges faced by Tajik families impacted by labor migration. In Tajikistan, the country I researched, many male family members emigrate to other countries for work due to poor economic stability. This leaves women and less physically fit members with limited means of support. My proposed organization, Xunarmand, focuses on preserving Tajik cultural traditions and handicrafts while creating income opportunities.